PENGUATAN FUNGSI DAN PERAN KEHUMASAN SERTA STRATEGI DALAM MENINGKATKAN CITRA POSITIF DI PUSAT KONSERVASI TUMBUHAN DAN KEBUN RAYA-LIPI

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Kapat Yuriawan

Abstract

Public relations has an important role in improving a positive image of a company. In order to support the function of the institution, Bogor Regional Public Relations plays a role in several service activities including, tour guide and protocol services, management of websites and social media, provision of information and publications and e-BKR publishing activities. The strategy carried out by Bogor Regional Public Relations in improving the image of the institution is the media relations approach. Some of the activities carried out in media relations include, press conferences, press tours and press releases.

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